Warner Bros. Ties Up With Mattel To Bring Barbie To The Big Screen
By: Pinki Wed, 09 Jan 2019 9:48 PM
It turns out that Warner Bros. and Mattel have tied up to bring Barbie to the big screen with Margot Robbie gearing up to portray the live-action version of the famous doll. Speaking about the project, Variety reported Toby Emmerich, chairman of Warner Bros. Pictures Group saying, “This project is a great start to our partnership with Ynon and Mattel Films.” He further added that Margot is the ideal producer and actress to bring Barbie to life on screen in “a fresh and relevant way for today’s audiences.” Turns out, Margot will also co-produce the film under her LuckyChap Entertainment banner. The other producers are Tom Ackerley and Josey McNamara from LuckyChap Entertainment.
Speaking about enacting Barbie on the big screen Margot said, “Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president.” She further added that she is honoured to take on the role and produce the film she believes will have a lot of impact on children worldwide.
The Barbie adaptation is the first collaboration between Mattel Films and Warner Bros. Pictures and marks the first announced deal to come out of Mattel’s newly-established Mattel Films, led by producer Robbie Brenner.