Video- The Baby Dance And Laugh Is Best For Friday Motivation

Fridays, the last working day of the week, needs more motivation than Monday's. And what could be better than getting motivated with just one video?

How often do you see babies dancing to tunes? Kit Kat, the global brand, from the house of Nestle has continued its brand communication “take a break” in this campaign. The earlier ads had squirrels in 2010, birds in 2012 and finally dancing babies in 2013. The campaign was first launched on digital platform YouTube to gauge the response. The ad crossed over a million views on YouTube.

TVCs with kids are adorable and generate public interest very quickly! The concept added more charm to the brand and kept the uniqueness alive. Also, the ad was first tested on YouTube and then released as a TVC. It is astonishing to see that Nestle has not leveraged the success it received on YouTube to other platforms.