Meta is doubling down on artificial intelligence as it seeks to strengthen its position in the AI race and increase user engagement across Facebook. On Monday, the company unveiled a suite of AI-powered features designed to transform how users search for information, create content, and interact with the platform.
Leading the rollout is AI Mode, a new Facebook search experience powered by Meta AI. Instead of browsing through traditional search results, users can ask questions in natural language and receive summarized answers generated from publicly available content across Facebook, including posts, Groups, and Reels. The feature aims to deliver insights based on real-time conversations and discussions happening on the platform.
The launch comes shortly after Meta quietly introduced Forum, a Reddit-inspired app that features an AI-powered “Ask” tab. The tool enables users to submit questions and receive responses compiled from discussions taking place within Facebook Groups.
However, the growing reliance on AI-generated answers sourced from public discussions raises concerns about accuracy and reliability. Since responses are based on user-generated content rather than verified sources, there is a possibility of outdated, incomplete, or misleading information being surfaced—an issue that has also been highlighted with similar AI-powered search tools from other tech companies.
In addition to search enhancements, Facebook is introducing new creative tools for content creators. Users can now experiment with collage cutouts and transition effects while creating video montages. The platform has also launched AI-powered photo presets that allow users to virtually change their appearance by trying different hairstyles, outfits, and accessories.
For sports enthusiasts, the new tools offer the ability to digitally wear their favorite team’s jersey. Users can access the feature through the “AI Edit” option in Stories by selecting “Wear It,” or by choosing “Restyle profile picture with AI” and “Wardrobe” from their profile picture settings.
These additions expand Meta’s growing portfolio of AI-driven Facebook features. Earlier this year, the company introduced animated profile pictures that add motion and effects to static photos. It also rolled out an AI tool for Facebook Marketplace that can automatically respond to potential buyers on behalf of sellers.
More recently, Facebook launched an AI assistant for creators that provides tailored recommendations, such as optimal posting times and summaries of audience feedback, based on a creator’s content performance and engagement trends.
Collectively, these updates reflect Meta’s broader strategy of making Facebook more interactive, personalized, and indispensable for users. At the same time, the company is exploring new revenue opportunities through AI-powered services. Meta recently launched subscription plans for Facebook, Instagram, and WhatsApp, starting at $3.99 per month, with reports suggesting that additional AI-focused subscription offerings could be introduced in the future.