Evolution Of Digital Marketing

A growing number of marketers in India are leveraging digital marketing to increase their competitive advantage, a research by Adobe and CMO Council has revealed.
Whether you have a strategy or not, at the heart of the Smart Insights approach to improving digital marketing is bench-marking to compare where you are now to where you need to be in the future.

Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing company in India offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications.

Marketing involves understanding of prospects’ needs and the development of products and services which would be attractive to buyers. It also includes activities such as promotion and the selling of products and services, market research and advertising. While there is evidence of more and more digital marketing activities there are still people who have never used the internet and only are accessed by traditional or physical marketing.

Content is what is consumed by users, it is usually information about a product or service, it could be product information, price, service charges or the sale of digital products like books, movies or software. Customer experience is how the content is presented for consumers of product and services. These experiences include community and customer input, recommendations and a user friendly interface. The platform is how and where packaged content is delivered including the business processes put in place to deliver the content, the technology used for the collection of customer data and the network used to deliver content for better customer experience.

Evaluating digital marketing company in India platforms is important as it is time consuming and resource intensive for most companies to invest in all the possible platforms. The availability of different types of platforms provides options for user friendly formats across devices and channels in order to help a business capture the best opportunities. There are an abundance of ad-delivery technology solutions.