Happy Birthday: The Person Who Made Our Lives Easier With WWW

McLuhan is known for coining the expression "the medium is the message" and the term global village, and for predicting the World Wide Web almost 30 years before it was invented. Herbert Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.

In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village.