Design New DD Logo And Win Rs.1 Lakh
By: Pinki Tue, 25 July 2017 4:33:32
Doordarshan has been sporting the current logo since 1959, which symbolizes the human eye. After 58 years, it is planning to change it's logo. In an invitation issued on late Monday evening, Doordarshan asked for entries from the public, seeking a new logo design to improve the look and feel of the network.
“Much of the population today is under 30 years of age. These are the children of liberalization who have not grown up with Doordarshan. They don’t share the same nostalgia factor which the earlier generation did,” said Shashi Shekhar Vempati, chief executive officer at public broadcaster Prasar Bharati, which runs Doordarshan and All India Radio.
“We have to connect with the youth of India and make brand Doordarshan relevant to them. The logo has to reflect that,” Vempati added.
DD will take new logo design entries till 13 August and the winner will be awarded a cash prize of Rs1 lakh.
